Independent advisory for international beverage producers and CIS distributors seeking the right commercial match.
Andrey Ivanov is an independent consultant specialising in commercial connections between international beverage brands and distribution partners across CIS markets. This work is one part of a broader consulting practice built on years of experience in FMCG and premium alcoholic beverages.
He has worked within organisations whose portfolios have included some of the most recognised names in premium spirits — among them The Macallan and Jim Beam — giving him direct insight into how international brands navigate distribution partnerships and market entry at a senior commercial level.
Andrey works selectively with international producers looking to establish a meaningful presence in CIS markets, and with distributors seeking curated brand opportunities that match their portfolio strategy.
Previously worked with portfolios including
Helping international beverage brands understand CIS market dynamics, consumer positioning, and commercial landscape before committing to a distribution structure.
Identifying and approaching relevant distribution partners in CIS countries whose portfolio strategy, market coverage, and commercial capabilities align with the brand's expectations.
Bridging the gap between international supplier expectations and local distributor reality — facilitating a productive first commercial conversation between the right parties.
Supporting the early phases of commercial negotiation — helping both sides define terms, expectations, and timelines that form a workable foundation for a lasting commercial relationship.
For CIS distributors with a clear commercial brief: identifying international brands that match your category, price positioning, and market ambitions — and creating the first point of contact.
Current advisory work is focused on premium and emerging spirits — categories where brand story, provenance, and commercial positioning matter as much as the liquid itself. Andrey is currently working with a selection of international producers exploring CIS distribution, including brands such as Samai, A-FRENCHY, and African Craft.
Future scope includes premium beer and differentiated non-alcoholic beverages, as opportunities in those categories develop.
A focused conversation to understand your market objectives, portfolio brief, or brand ambitions — what you're looking for and what matters most commercially.
Drawing on an established network and direct industry knowledge to identify the most commercially relevant partners — whether distributors, brand owners, or market contacts.
Facilitating introductions and supporting the initial commercial conversation — ensuring both sides enter the dialogue with the right context and realistic expectations.
Open to conversations with international beverage producers and distributors exploring new portfolio opportunities in CIS markets.